LetFlat legal center

Advertising publication and moderation rules

Updated on: 28.03.2026

This document governs the placement, approval, moderation, restriction and removal of advertising materials on the LetFlat.net platform.

This document applies together with:

  • the Terms of Use,
  • the Paid Services Terms (CGV),
  • the Complaints and Illegal Content Notice Procedure,
  • the other platform documents.

1. General provisions

1.1. LetFlat.net may place advertising materials from third parties on the platform.

1.2. Advertising may appear on the platform in the following formats:

  • banners;
  • cards;
  • separate advertising notices;
  • other advertising formats provided for by the interface.

1.3. Advertising placement on the platform is a separate platform service and may be paid.

1.4. The platform may determine the composition, placement, format, duration and technical conditions of advertising placement at its discretion.

2. Who may place advertising

2.1. Advertising on the platform may be placed by:

  • registered platform users;
  • external advertisers;
  • professional users;
  • other persons admitted by the platform to place advertising.

2.2. Advertising may be placed:

  • automatically through the platform interface if such functionality is available;
  • by prior approval of the platform;
  • through a mixed process.

2.3. At the current stage, advertising is subject to separate approval.

3. Permitted advertising

3.1. The platform allows advertising for lawful goods and services, provided that such advertising:

  • does not breach applicable law;
  • does not breach platform documents;
  • does not mislead users;
  • does not infringe third-party rights;
  • does not create an unacceptable reputational risk for the platform.

3.2. The platform may assess, at its discretion, whether a specific advertisement complies with its internal policy, the subject matter of the platform and its acceptable standards.

4. Prohibited advertising

Advertising related to the following is prohibited on the platform:

  • 4.1. alcohol;
  • 4.2. tobacco, vaping products and similar goods;
  • 4.3. medical goods, medical services, food supplements and similar topics, unless separately approved by the platform;
  • 4.4. financial services;
  • 4.5. gambling;
  • 4.6. cryptocurrencies, crypto services and similar products;
  • 4.7. adult services;
  • 4.8. weapons;
  • 4.9. any goods or services whose advertising is prohibited by law or considered undesirable by the platform for reputational, ethical, legal or other reasons.

5. General requirements for advertising materials

Advertising material must:

  • 5.1. be lawful;
  • 5.2. be accurate;
  • 5.3. not mislead users;
  • 5.4. not infringe third-party rights;
  • 5.5. not contain spam, malicious code, dangerous links, scripts or viruses;
  • 5.6. not contain discriminatory, insulting, unlawful or otherwise unacceptable content;
  • 5.7. not disguise itself as an ordinary user listing where it is in fact advertising;
  • 5.8. comply with the format, technical requirements and thematic restrictions set by the platform.

6. Advertiser responsibility

6.1. The advertiser remains solely responsible for:

  • the content of the advertising;
  • the lawfulness of the advertised product or service;
  • the accuracy of all claims and promises;
  • having the rights to use the images, logos, texts and other materials;
  • compliance with advertising law, consumer protection law, intellectual property law and other applicable rules.

6.2. The advertiser warrants that the advertising material:

  • does not breach the law;
  • does not infringe third-party rights;
  • does not breach LetFlat.net internal documents;
  • does not create an unacceptable risk for the platform.

6.3. If claims are brought against the platform because of an advertiser’s material, the advertiser must bear responsibility to the extent permitted by applicable law.

7. Platform right to refuse advertising

7.1. LetFlat.net may refuse advertising placement without giving reasons.

7.2. The platform may assess at its discretion:

  • the admissibility of the advertising category;
  • legal risks;
  • reputational risks;
  • consistency with the platform’s theme;
  • the appropriateness of the placement.

7.3. The fact that payment has been made or a request submitted does not mean that the advertising has been automatically approved.

8. Advertising moderation

8.1. All advertising may undergo prior and/or subsequent moderation.

8.2. Moderation may be carried out:

  • automatically;
  • manually;
  • through a mixed process.

8.3. The platform may request from the advertiser:

  • additional information;
  • proof of rights in the materials;
  • clarification of the content of the advertisement;
  • information about the advertised product or service;
  • any other information the platform considers necessary.

9. Removal and discontinuation of advertising

9.1. LetFlat.net may remove, stop, restrict or hide advertising at any time if:

  • a complaint has been received;
  • a risk of breach of law is identified;
  • a breach of platform documents is identified;
  • the advertising belongs to a prohibited category;
  • the advertising misleads users;
  • the advertising infringes third-party rights;
  • the advertising creates a technical, legal or reputational risk;
  • the placement no longer complies with platform policy.

9.2. In the event of a manifest breach, the platform may stop displaying advertising without prior notice to the advertiser.

9.3. Termination of advertising placement on those grounds does not mean that the platform must continue providing the service contrary to its rules or the law.

10. Complaints about advertising

10.1. Any user or third party may submit a complaint about advertising material to: rills@rills.top

10.2. Complaints may in particular concern:

  • unlawful advertising;
  • misleading advertising;
  • infringement of third-party rights;
  • prohibited categories;
  • fraud;
  • spam;
  • unacceptable content.

10.3. The platform reviews complaints within a reasonable time and may take the measures provided for in these Rules and other platform documents.

11. Advertising labels

11.1. LetFlat.net may label advertising materials at its discretion as:

  • advertising;
  • advertising notice;
  • sponsored material;
  • partner material;
  • or any other clear wording.

11.2. The platform may determine the visual format of advertising labels.

12. Payment for advertising

12.1. Advertising placement may be paid.

12.2. Payment, activation, refunds, limitations of liability and other financial conditions are governed by the “Paid Services Terms (CGV)”.

12.3. The platform does not guarantee to advertisers:

  • a specific number of views;
  • a specific number of clicks;
  • sales;
  • applications;
  • leads;
  • any other commercial outcome.

12.4. The mere absence of an expected result does not justify a refund.

13. Intellectual property in advertising

13.1. The advertiser must hold all necessary rights in the advertising material.

13.2. By submitting advertising, the advertiser grants the platform the right to use the advertising material to the extent necessary for:

  • publication;
  • display;
  • technical adaptation;
  • storage;
  • moderation;
  • display in the agreed format.

13.3. The advertiser warrants that the material does not infringe the rights of third parties.

14. Limitation of platform liability

14.1. LetFlat.net is not liable for:

  • the content of advertising materials prepared by the advertiser;
  • whether the advertised product or service matches user expectations;
  • the acts of the advertiser;
  • losses caused by interactions between users and advertisers;
  • the absence of any commercial effect from advertising;
  • users’ decisions not to respond to the advertisement.

14.2. No advertisement on the platform should be interpreted as a personal recommendation, quality guarantee or endorsement by LetFlat.net unless expressly stated otherwise.

14.3. The platform may host advertising but is not obliged to conduct a full legal, technical or commercial review of every advertising material.

15. Amendments to the rules

15.1. LetFlat.net may amend these Advertising Publication and Moderation Rules.

15.2. The current version of the document is published on the platform and takes effect from the date of publication unless otherwise specified.

16. Contact

For any matter relating to advertising placement, approval, complaints or restrictions, please contact:

  • RILLS OÜ
  • E-mail: rills@rills.top